Terms of Service

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Ericka Alice Co. LLC, doing business as Ericka Alice Co. ("Ericka Alice Co.," "we," "us," or "our"), a limited liability company organized under the laws of the State of California, with its principal place of business in San Luis Obispo, California.

By accessing or using our website at https://erickaalice.com, submitting an inquiry, enrolling in any service, or communicating with us via any channel — including SMS text messaging — you agree to be bound by these Terms. If you do not agree, please do not use our services or website.

Ericka Alice Co. provides strategic and operational advisory services to founder-led businesses and mission-driven organizations through four integrated practice areas, with Value Creation available as a separate supporting engagement context:

• Strategic Planning & Execution — Direction, priorities, operating rhythm, and accountable execution.
• Leadership & Management Development — Clearer expectations, stronger managers, delegation, and accountability.
• Organizational Culture & Alignment — Mission, values, communication, and operating behaviors made actionable.
• AI Leverage & Adoption — Practical, responsible AI use to improve analysis, workflows, and responsiveness.
• Value Creation — The same integrated advisory relationship deployed for financing, investment, recapitalization, or ownership-transition intent. Outside specialist work is separately scoped and client-authorized before it begins.

All engagements are structured as monthly subscriptions at transparent, fixed rates. Specific scope, deliverables, pricing, and terms for each engagement are set forth in a separate written agreement ("Engagement Agreement") executed between Ericka Alice Co. and the Client. In the event of a conflict between these Terms and an Engagement Agreement, the Engagement Agreement controls.

Ericka Alice Co. engagements are billed on a monthly subscription basis. By enrolling in any service, you authorize Ericka Alice Co. to charge the payment method on file each month for the applicable subscription fee.

• Billing cycle: Monthly, on or around the same calendar date each month.
• Annual advisory hours: Each subscription tier includes an annual bank of advisory hours. Hours may be deployed at any pace within the subscription year at the Client's discretion.
• Price changes: We will provide at least 30 days' written notice before changing subscription pricing for active clients.
• Taxes: You are responsible for all applicable taxes. Ericka Alice Co. will collect and remit sales tax where required by California law.

Ericka Alice Co. operates under a Value Guarantee. If at any point you feel the engagement is not delivering the value you expected, you may cancel your subscription. There is no penalty and no complicated exit process. We ask only that you initiate a direct conversation with your Ericka Alice Co. advisor so we have the opportunity to understand what is not working and attempt to resolve it.

To cancel, notify us in writing at hello@erickaalice.com. Cancellation takes effect at the end of the current billing period. No refunds are issued for partial months already billed, except at Ericka Alice Co.'s sole discretion.

Ericka Alice Co. uses application-to-person (A2P) SMS messaging to communicate with clients and prospective clients. By providing your mobile phone number and opting in to receive text messages from us — whether via a web form, verbal agreement, or written consent — you expressly agree to the following:

5.1 Types of Messages. You may receive:

• Appointment reminders and scheduling confirmations
• Service updates and engagement status notifications
• Responses to inquiries you have submitted
• Occasional promotional messages about Ericka Alice Co. services, events, or programs

5.2 Message Frequency. Message frequency varies based on your engagement status and the nature of your inquiry. Clients in active engagements may receive up to 4–8 messages per month. Prospective clients may receive up to 2–4 messages per month during the inquiry phase.

5.3 Message and Data Rates. Standard message and data rates may apply depending on your mobile carrier and plan. Ericka Alice Co. is not responsible for any charges imposed by your carrier.

5.4 Opt-Out. You may opt out of SMS communications at any time by replying STOP to any message you receive from us. Upon receipt of your opt-out request, we will send a single confirmation message and remove your number from our messaging list promptly. Opting out of promotional messages does not affect your ability to receive service-critical communications if you are an active client.

5.5 Help. Reply HELP to any message for assistance, or contact us at hello@erickaalice.com.

5.6 No Sharing. We do not sell, rent, or share your mobile number or SMS opt-in data with third parties for their own marketing purposes. We may share data with our SMS service provider solely to deliver messages on our behalf.

5.7 Carrier Liability. Mobile carriers are not liable for delayed or undelivered messages.

5.8 Consent Not Required for Purchase. Consent to receive SMS messages is not a condition of purchasing any Ericka Alice Co. service.

All content on the Ericka Alice Co. website — including text, graphics, logos, frameworks, methodologies, and tools — is the property of Ericka Alice Co. LLC or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works from any Ericka Alice Co. content without prior written permission.

Work product created specifically for a Client under an Engagement Agreement is governed by the intellectual property terms in that agreement. Unless otherwise specified, Ericka Alice Co. retains ownership of all frameworks, templates, and methodologies used in the delivery of services; Clients receive a license to use deliverables for their internal business purposes.

Each party agrees to keep confidential all non-public information received from the other party in connection with the engagement ("Confidential Information"). Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was already known to the receiving party; (c) is independently developed without use of the disclosing party's information; or (d) is required to be disclosed by law or court order.

Ericka Alice Co. will not disclose Client business information to third parties without Client consent, except to the extent necessary to deliver contracted services or as required by law.

Ericka Alice Co. provides advisory and consulting services based on professional judgment and experience. We do not guarantee specific business outcomes, revenue growth, valuation increases, or transaction results. All services are provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

Nothing in these Terms constitutes legal, financial, tax, or accounting advice. Clients are encouraged to consult licensed professionals for advice in those disciplines.

To the maximum extent permitted by applicable law, Ericka Alice Co.'s total liability to you for any claims arising out of or related to these Terms or any engagement shall not exceed the total fees paid by you to Ericka Alice Co. in the three (3) months immediately preceding the claim.

In no event shall Ericka Alice Co. be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to lost profits, lost revenue, or loss of business opportunity, even if advised of the possibility of such damages.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitations may not apply to you.

You agree to indemnify, defend, and hold harmless Ericka Alice Co. and its members, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your use of our services or website; (b) your violation of these Terms; or (c) your violation of any applicable law or regulation.

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any dispute arising out of or relating to these Terms or any engagement shall first be subject to good-faith negotiation between the parties. If the dispute is not resolved within 30 days, it shall be submitted to binding arbitration in San Luis Obispo, California, under the rules of the American Arbitration Association, except that either party may seek injunctive or other equitable relief in a court of competent jurisdiction.

Class Action Waiver: You agree that any dispute resolution proceedings will be conducted on an individual basis only. You waive any right to participate in a class action lawsuit or class-wide arbitration.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Please review our Privacy Policy for a full description of your rights and how to exercise them.

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: The complaint assistance unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

We reserve the right to modify these Terms at any time. When we make material changes, we will update the "Last updated" date at the top of this page and, for active clients, provide notice via email or through the client portal. Your continued use of our services after the effective date of any changes constitutes your acceptance of the revised Terms.

If you have questions about these Terms, please contact us: