Privacy Policy

Ericka Alice Co. LLC, doing business as Ericka Alice Co. ("Ericka Alice Co.," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website at https://erickaalice.com, submit an inquiry, enroll in our services, or communicate with us — including via SMS text messaging.

This policy is intended to comply with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the California Online Privacy Protection Act (CalOPPA), the Telephone Consumer Protection Act (TCPA), and A2P 10DLC carrier requirements for SMS messaging. If you are a California resident, Section 10 describes your specific rights under California law.

We collect personal information in the following categories:

We collect this information through:

• Website forms (contact, inquiry, Build Your Plan wizard, Find Your Gaps tool)
• Direct communications (email, phone, SMS)
• Engagement onboarding and ongoing advisory sessions
• Cookies and analytics tools (see Section 6)

We use the information we collect to:

• Respond to inquiries and provide requested services
• Deliver and manage your subscription engagement
• Send appointment reminders, service updates, and engagement communications
• Send promotional communications about Ericka Alice Co. services, programs, and events (with your consent)
• Process payments and manage billing
• Improve our website, tools, and service offerings
• Comply with legal obligations
• Protect the security and integrity of our business and clients

This section specifically addresses how we collect and handle personal information in connection with our A2P SMS messaging program.

4.1 What We Collect via SMS Opt-In. When you opt in to receive SMS messages from Ericka Alice Co., we collect your mobile phone number and your consent record (date, time, and method of opt-in).

4.2 How We Use SMS Data. Your mobile number is used solely to send you the types of messages described in our Terms of Service (Section 5): appointment reminders, service updates, inquiry responses, and occasional promotional messages about Ericka Alice Co. services.

4.3 No Selling or Sharing for Marketing. We do not sell, rent, lease, or share your mobile phone number or SMS opt-in data with any third party for their own marketing purposes. We may share your number with our SMS service provider solely to facilitate message delivery on our behalf. That provider is contractually prohibited from using your data for any other purpose.

4.4 Opt-Out. You may opt out of SMS communications at any time by replying STOP to any message. We will send a single confirmation and remove your number promptly. You may also opt out by contacting us at hello@erickaalice.com.

4.5 Retention. We retain SMS opt-in records for as long as you remain subscribed and for a reasonable period thereafter to document consent, as required by applicable regulations. Upon opt-out, your number is removed from active messaging lists.

4.6 Consent Not Required for Purchase. Providing your mobile number and consenting to SMS messages is never a condition of purchasing any Ericka Alice Co. service.

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We share information with vendors who help us operate our business (payment processors, CRM platforms, SMS providers, scheduling tools). These vendors are contractually bound to use your data only as directed by us.
• Coordinated specialists: For Value Creation work, we may share relevant business information with legal, financial, valuation, or transaction specialists only after the applicable Specialist Engagement has been authorized by you and with your knowledge and consent.
• Legal compliance: We may disclose information if required by law, court order, or government authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is subject to a different privacy policy.
• Protection of rights: We may disclose information to protect the rights, property, or safety of Ericka Alice Co., our clients, or others.

Our website uses cookies and similar tracking technologies to improve your experience and analyze site usage. We use:

• Essential cookies: Required for the website to function (session management, security).
• Analytics cookies and similar technologies: Used to understand how visitors interact with our site, including page views, traffic sources, navigation, and usability signals. We use Google Analytics and Microsoft Clarity for this purpose. These providers process information as our service providers to help us improve the website; we do not use them for cross-site behavioral advertising.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. We do not currently respond to "Do Not Track" browser signals, but we do not engage in cross-site behavioral advertising.

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption of data in transit (TLS/SSL), access controls, and secure storage practices.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it using secure methods.

Client engagement records are typically retained for seven (7) years following the end of an engagement, consistent with California business record-keeping requirements.

Our services are intended for business owners and professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly. If you believe we have inadvertently collected information from a minor, please contact us at hello@erickaalice.com.

If you are a California resident, you have the following rights under the CCPA and CPRA:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete personal information we have collected about you, subject to certain exceptions (e.g., information needed to complete a transaction, comply with a legal obligation, or detect security incidents).
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: We do not sell or share personal information for cross-context behavioral advertising. You do not need to opt out, but you may contact us to confirm.
• Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes beyond those permitted by the CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights: Submit a verifiable consumer request by emailing hello@erickaalice.com with the subject line "California Privacy Request." We will respond within 45 days. We may need to verify your identity before processing your request.

Authorized Agent: You may designate an authorized agent to submit requests on your behalf. The agent must provide written authorization signed by you, and we may still require you to verify your identity directly.

Shine the Light: California Civil Code Section 1798.83 permits California residents to request information about disclosures of personal information to third parties for direct marketing purposes. We do not make such disclosures.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. For active clients, we will provide notice via email. Your continued use of our services after the effective date of any changes constitutes your acceptance of the revised policy.

For privacy questions, data requests, or to exercise your California privacy rights, please contact us: